I know I'm a little behind on this post, seeing as this video's been out for a bit now, but it's just too good not to post about!
I'm talking about the new tampon commercial from Always, called #likeagirl.
It made me cry the first time I watched it.
In the commercial a variety of adults - men and women - are asked to do things, like run, throw, and fight, "like a girl." Each adult - including the women! - present a typically "girly" interpretation of these actions. When running, they flail their arms and legs, they throw half-heartedly, and they slap daintily when asked to fight. Then, the film makers ask several young girls (around age 10) to do the exact same thing - run, throw, fight "like a girl." What happens next is amazing. These girls run like they would normally run - fast and with determination. They throw with strength, they punch with passion. The commercial shows us exactly how ridiculous and damaging it is to use the words "like a girl" as an insult. Why in the heck does "girl" automatically cause people to think weak, silly, or less then? Why are we teaching our young women that running, fighting, throwing, like a girl is something to be ashamed of? One of the women, at the end of the commercial, sums it up awesomely. She says, "Why can't run like a girl also mean win the race?" HELL YES.
Watch the video here:
I remember, throughout my life, countless instances of being told - negatively - that I did something "like a girl."
"You hit like a girl."
"You run like a girl."
" You act like such a girl."
And you know what?
Damn straight I hit like a girl. And I hit hard thank you very much.
Fuck yes I run like a girl. And I guarantee I can outrun almost anyone (professionals excluded…but I'm working on that!). Anytime in my cross-country and track career, when someone told me I ran like a girl, I just smiled and beat them to the finish line. Yeah I run like a girl. Try to keep up.
And it's true, I act like a girl. Because you know what, I AM A GIRL. And I'm beyond proud of that. Doing things like a girl means doing them with determination, passion, exuberance, grit, preservation, and energy - all in the face of a society that tells us being a girl is somehow something to be ashamed of.
I encourage everyone to stop using words and phrases related to girlhood as an insult. "Like a girl" is one of the greatest compliments you can give someone. Let's start making sure everyone knows that.