I love when I see an awesome commercial that supports women and promotes self-love. I especially love when I see a commercial that combines this with fitness and sports. Well, Sports England has crated a series of ads and commercials that do just that - and do it so well! Their campaign is called #thisgirlcan, and aims to encourage women of all shapes, sizes, and ages to get their sweat on. Research conducted by Sport England found that women ages 14 to 40 tend to be less active then men of the same age, not because of outdated ideas like "sports aren't for girls," but because they were nervous and embarrassed about not being fit enough, not looking the "right" way, or not knowing enough about the activities they wanted to engage in. Sport England's ads shows a wonderful, varied array of women doing all sorts of fun, sweaty activities. It's totally awesome. Because I for one am SO over sport/fitness ads where the women look like they just stepped off of a catwalk. I don't wear eyeliner to the gym, and I definitely don't curl my hair to get on the elliptical. Real women working out look kinda messy, smelly, sweaty, and that's fucking badass. We don't all look like the chicks on those various sporting brand commercials with 6-packs, tiny waists, gorgeous shiny hair, and big boobs bouncing around in ridiculously expensive sports bras. We look like real fucking women, with sweat dripping down our faces, our shorts probably bunching up our butts, and tendrils of hair stuck to our neck. And let's be honest, that's way sexier and way more kickass then barely breaking a sweat while wearing lipstick on the treadmill.
Women shouldn't feel like they have to look a certain way to work out. Nor should they feel like they're experts at whatever they're doing. I can't tell you how many times I've chickened out of a work-out class because it was something I'd never tried and I was afraid I might look like a total noob. But for every new class I did try? I had a really fun time, and ended up feeling great. I have to remind myself sometimes that it's okay to not know anything about barre classes, or to not fill out that sexy sports bra. No one is judging me. And if they are? Well, fuck them. I workout to feel good, and nothing (and no one) is going to take that away from me! Sport England has done such a wonderful job with these ads - I hope they encourage women to put aside their apprehension and insecurities about working out, and just get out there and start sweating!
Watch the commercial below and feel inspired and empowered!